While its DVD library is certainly more exhaustive than its digital one, Netflix’s streaming service still offers its members thousands of different titles depending on the region and is so popular in North America that in 2014 it accounted for 34% of all traffic using downstream bandwidth (Govind). The company, as its name suggests, offers its members a large array of film and television content, through either a DVD mail-subscription service or a digital streaming membership for a low monthly cost.
In early 2015, Netflix boasted over sixty million subscribers in fifty different countries and announced its plans to be operational in every single country by the end of the following year. How one company leveraged its big data to change the entertainment industry House of Cards was likely the first television show ever developed with the aid of big data algorithms. Netflix recently signed an exclusive four-year, four-movie deal with Adam Sandler and his Happy Madison Productions – a move that is upsetting how films are made and distributed.
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Netflix purchased the streaming rights to AMC’s dramatic series Mad Men, paying nearly $1 million for each of the show’s 92 episodes. Napoleon Dynamite proved to be too perplexing for data scientists, who could never reliably predict how viewers would rate this film. The now famous red envelopes of Netflix’s mail-based subscription service Mark Randolph is sometimes called the forgotten co-founder of Netflix, but he was instrumental in shaping its early success. The ability to watch multiple episodes of a brand new series, back-to-back-to-back, is one of the obvious advantages of Netflix’s platform and its delivery strategy. Big data refers to data sets that are received at such a high volume that they require an elaborate system of collection and analysis to fully understand them.
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